help increase revenue
Offer wall -roulax
Meaning, ads, and mobile app integration
Define dynamic user groups and build custom ad flows to drive higher engagement and ARPDAU .
ROULAX
develops cutting-edge for publishers and advertisers
Our services can easily enhancethe mobile application business of publishers and advertisers
100+
Mcore-Publisher
3+
adtype for roulax-ow
adtype for oulax-interactive
adtype for roulax-ad
20%+
Increase revenue
50+
cooperative advertiser
Advertisers around the world are partnering with Roulax to reach new audiences for their games
Our Partners
Lazada
Alibaba
KWAI
BIGO
OPERA
IGG
Business
Our services can easily enhancethe mobile application business of publishers and advertisers
It mainly includes interaction, offerwall business, advertiser business and traditional advertising business
Product Series
Our product line includes advertiser services, advertising monetization services (offerwall, interactive, traditional advertising forms), etc. Among them, the incentive offerwall has a significant effect.
offerwall
What is offerwall? How do offerwall ads work?
The offerwall is an in-app advertising unit that app developers use to monetize their apps. It acts like a mini-store in an app, listing multiple “offers” that users can complete in exchange for receiving an in-app reward. For example, users can receive extra in-app coins if they choose to register a username, get to level 25 on a game, make an in-app purchase, and more on the offerwall.
The mobile offerwall is completely user initiated, meaning that users choose whether or not they want to engage with the offerwall. Either, users access the offerwall by clicking on traffic drivers, which are placed in various locations, such as the menu or the store, or users are prompted to engage with the offerwall when they are low on hard currency and would like to proceed with the game.
The offerwall is a great mobile monetization strategy for any micro-payment freemium app. They work particularly well for mobile games, such as mid-core RPG and strategy games, as well as casual games like puzzle, arcade, and lifestyle.
Boost ad revenue
Offerwalls can significantly increase your app revenue. They deliver extremely high eCPMs for app developers. eCPMs for Android in the US can reach up to $940. That’s because advertisers are willing to pay high amounts of money for deep events and quality users.
Improve user experience
The offerwall is completely opt-in, meaning users choose whether or not they want to engage with it. Because they’re user-initiated, offerwalls don’t disrupt the app flow or the user experience. In fact, they can improve the user experience because they give users access to premium content without needing to pay.
Increase retention
Offerwall engagement is correlated with strong user retention. That’s because offerwalls keep users playing the game for longer – instead of quitting once they’re out of coins, users can access the offerwall to get the premium content they need to continue playing. In fact, retention among offerwall users is 5-7x higher than non-offerwall users, at the D7, D14, and D30 marks.
How do offerwall ads work?
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Frequently Asked Questions
Advertisers don’t pay for installs, but rather for a specific event in the game (for example, reach level 5 or harvest 2 crops). The CPE pricing model allows advertisers to buy at scale cost-effectively.
Offerwall users are dedicated players who have a desire to progress in the game, meaning in comparison to users acquired from other channels, a user acquired through an offerwall has a higher chance of playing the game for longer.
Users acquired through the offerwall go on to generate higher revenue, making in-app purchases while also engaging with other ad formats in addition to the offerwall.